ShouldBee is now Assemble

For the past few weeks, we’ve been working on our next set of collectibles based on some seriously amazing games and cartoons. As we prepare for our next slew of toys to join our beloved Breakfast Monkeys, Missing Yeti’s and Taco’s, we decided to choose a new name. With an updated website and new brand partners joining our original artists, we thought now would be a great time to brainstorm a name that matched our identity.

So like any great toymakers…we delegated this process to our toys. After all, they’re the ones who would be welcoming our new creations to the fold.

And so, we assembled our goon squad and the great name-storming session of 2013 began in earnest…

Unfortunately, all they did was stand around and gossip about whether or not Ben Affleck would be a good Batman.

And so, we punished their insolance with a few well-placed blasts from our Nerf pistol.

We then went back to the drawing board, drank a few Cherry Cokes, closed our eyes…and fell asleep. When we woke up three days later, a single word appeared in our minds:

We thought it was the perfect way of describing how we will be expanding our stable of toys by assembling a one-of-a-kind collection of custom-crafted toys from the far reaches of geekdom. We can’t wait to show you what we have cooking up so stayed tuned!

Visit us at AssembleToys.com

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